Shaping a US brand message for a UK audience
What they wanted
When RingCentral's US team produced a high budget brand vid, the EMEA team needed some adaptation to ensure it would strike the right chord for the European markets.
What we did
Working alongside the marketing team, we developed a market-appropriate script and storyboard, ensuring the film was created in the best way for ease of future localisation. Live action was used to ensure a narrative thread was present, with supporting stock imagery to make sure the story was largely location-agnostic and reinforced the message of the VO at every opportunity.
How it went
The video was developed, produced and mastered in a very tight timeframe to ensure a delivery within the back end of a financial quarter for the EMEA team, and is being used for further localisations across the local markets.
“The team at Remote CTRL made this project a breeze. They were flexible, responsive and really hands-on. That meant we got frequent updates, our feedback was implemented quickly, and the whole project was turned around faster and cheaper than expected. They understood the complexities around localising content. They flagged potential challenges early, so the process was smooth and we ended up with a great set of assets.”
Michael Frearson, Head of International Brand, RingCentral
FEATURED WORK
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