Spotify audio ads for RingCentral 

Expanding a brand to Spotify land

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What they wanted

When RingCentral were looking to build brand awareness in the UK, we looked at a range of opportunities, one being audio advertising. Seeing how Spotify was in the process of launching their self serve platform, this enabled us to do what we do best - quick, nimble and efficient production utilising our skilled creative network.

What we did

Working with seasoned podcast producer Tom Whalley (The Huey Show, Kermode & Mayo's Film Review), we produced 4x 30s ads, leaning into the 4 key brand pillars of ease, hybrid working, security, and reliability. Additionally, we worked with a composition and sound design team to develop a custom audio ident to reflect the strap line of "Call, meet, message, all in one app".

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How it went

Although early days, the metrics show that the CTRs of the respective ad groups are outperforming the benchmark figures by 2x and 3x. The project was a true collaborative effort with the client being properly involved with the creative, resulting in a high quality, congrouous addition to a multi channel marketing campaign.

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“This project was a success thanks to the Remote Ctrl team's accuracy and agility. By bringing in the right specialists, they delivered 4 spot-on creative assets, all according to the brand pillars, well before the deadline.”

Michael Frearson, Head of International Brand, RingCentral

FEATURED WORK

All of our work is a collaboration - we couldn’t do it without great clients

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